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Just take a look at some of our major news sites, like ABC News. The best content that’s good for SEO and social media is copy written and developed like Steve Jobs spoke. Yes, it’s time to step up your headlines and your photography!Their images are not small 200×100 clip-art graphics! For a highly competitive keyword, don’t just produce a piece of “viral” content and hope it does well.I follow a very simple process in SEO and content development: research, execute, analyze and scale.Content is king in the online marketing space for a very valid reason – because it’s the simplest way to determine relevance and expertise.SEO is very challenging, because it’s all about beating other websites’ content.And in order to be more visible in search results you need to make your content: So to win in search, I usually focus on creating evergreen content assets that answer the most frequently searched queries in the niche I am (or a client is) competing in.
Given Google’s love for freshness, and people’s desire to consume and share the most recent information, this strategy makes everyone happy.While Google powers ahead with growing Knowledge Graph data and connecting “people, places and things” to understand subject-matter expert “entities,” we need to help clients connect that information, become “go-to brands” across multiple platforms and prove why they’re the best in their field.So here’s the challenge: how do we help clients transfer their unique, juicy pot of knowledge online? These questions keep you focused on what’s really important.My research phase involves 3 major components: Creating, optimizing and marketing the content is easier when you have solid research that will back up your development process.Analyzing your content (why is or isn’t it ranking) once it’s up is very important.