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Mind-sets are changing, though, which is encouraging.’ Since 2003, Finisterre’s ethos has been to create stylish clothing that’s built to last.This includes recycled insulation jackets, pioneering waterproofs, their own blend of Merino, the ground breaking Bowmont project (creating Merino wool from Lesley Prior, which has the only pure bred Bowmont flock in the UK), chunky fisherman knits and a leading denim range.Our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.’ There are different ways to produce ethical fashion, and according to the Ethical Fashion Forum, they fall into three categories, social, environmental and commercial, specifically tackling these issues: Big brands are catching up though, and certain high-street heroes have had ethical lines for a few seasons now, namely H&M and ASOS.H&M’s Conscious collection uses recycled products, and is so popular it almost always sells out within a few days.Thanks to sustainable production techniques, they aim to reduce the waste of water and bring the use of chemicals down to a minimum.Shop now: Muriel denim skirt for £92 from Kings of Indigo Primark has announced the launch of its first sustainable cotton products – women’s pyjamas – using cotton purchased directly from female farmers participating in its Sustainable Cotton Programme (so far 6,0000 farmers have received training).ASOS have partnered with REMO [the REcycle MOvement] to do this – and will be sharing info about where and how the denim was recycled for each pair of jeans on the product’s QR labels (including the percentage of recycled content amount of water saved etc).
Other brands worth mentioning are Primark, who has just introduced its first sustainable cotton products – women’s pyjamas – using cotton purchased directly from female farmers participating in its Sustainable Cotton Programme (first launched in 2013), Monsoon and People Tree (Emma Watson has been a fan for years), who are all helping us shop socially responsible and environmentally friendly styles, rather than having to search forever.
Shop now: Maddy dress for £1,200 from Minna Worn by Kate Middleton, Mirabelle makes handmade fairtrade jewellery as well as a British Made collection. Shop now: Flower Coral Gold Plated Freshwater Pearl Earrings for £48 from Mirabelle Committed to ethical trading, Monsoon’s ethical compliance team regularly checks that their factories are abiding by its Code of Conduct which sets out minimum requirements on working conditions, pay and employment rights.
Shop now: TULIP EMBROIDERED SKIRT for £59 from Monsoon New Balance strives for zero waste and is working towards a future where it creates products that are completely recoverable, create no waste, do not require the use of toxic substances, and have no adverse impact on the environment.
Shop now: REV By Rêve En Vert AMELIE SILK TOP for £160 from Rêve En Vert A lifelong vegetarian, Stella doesn’t use any leather or fur in her designs making her a leader in sustainable luxury fashion.
Speaking for PETA, Stella has previously said: ‘we address… questions in every other part of our lives except fashion.